Xtreme Vogue London Desk: Sarah Marshal
Jared Leto has joined the ranks of celebrities who are involved in the skincare and cosmetics industries.
The Morbius actor has announced the launch of his new lifestyle brand TwentyNine Palm, which will include 12 body, face, and hair products.
Leto has been teasing the release, which will be available for purchase on October 25th, on Instagram for the past week.
The first collection will include a facial cleanser for $39 (£34), a face moisturiser for $87/£77), a hydrating serum for $69/£61, a clay face mask for $95/£84, hand and body washes for $47 (£41), and shampoo and conditioner for $54 (£47).
According to Vogue, the brand will also release a limited-edition scarf with artwork by Swiss artist and photographer Douglas Mandry.
The collection will be sold online as well as in four retail locations in New York, Los Angeles, London, and Paris.
Leto described Twentynine Palms as a “creative playground with many products in development.” “It is a meeting point for my creative and business interests.”
Speaking to Vogue, Leto insisted that he has “never been really interested in beauty products”.
“But I’m interested in the idea of taking care of ourselves in the most natural way possible,” he said.
The actor said he plans to later expand the brand to include fragrance, home goods and design objects.
A first look at the line shows products will be packaged in dark bottles with deep purple branding.
The brand has been created in collaboration with musician and founder of Maapilim skincare, musician Jonathan Keren.
After Leto discovered Maapilim products two years ago, the pair “started having conversations, not really knowing what was going to happen”. Keren told Vogue: “We felt a very strong creative connection.”
The name, Twentynine Palms, comes from a city in California which is one of the entry points to Joshua Tree National Park.
The vegan, cruelty-free products use ingredients such as prickly pear extract, amaranth plants and evening primrose – which are local to the park.
